Strategic Brand Identity
Our Mission & Belief
National Louis University
Background & Strategy
OUR MISSION To foster an inclusive, innovative community through educational opportunities that inspire and empower all learners as they prepare for and advance in meaningful lives and productive careers.
The operative word is “all,” as in “all learners.” Because we believe that everyone deserves to give their career dreams a fair chance, our mission is to do everything in our power to make that possible. That means creating a space where every student feels welcome to listen, to learn and to grow. Without people who believe in it, a mission is just empty words. But, as a member of the NLU community, you embody this mission every day and bring our brand to life.
We believe that every person who doesn’t achieve a higher education—whether it’s because they can’t afford it, they’re too busy or they worry that they’re not the “right kind of person for a college degree”—is missing an opportunity. Education can be the difference between a job that just pays the bills and a career that elevates not only an individual but their entire community as well. We believe that everyone deserves a place where that opportunity can be fulfilled.
OUR BELIEF Every individual deserves an education that helps them reach their full potential.
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