Strategic Brand Identity
Strategic Framework
National Louis University
Background & Strategy
To foster an inclusive, innovative community through educational opportunities that inspire and empower all learners as they prepare for and advance in meaningful lives and productive careers. UNIVERSITY MISSION STATEMENT
Every individual deserves an education that helps them reach their full potential. FOUNDATIONAL BELIEF
To provide life-changing educational opportunities. PURPOSE
To people who seek educational practicality at every stage of their journey, NLU is the career-focused higher education--in Illinois, in Florida and online everywhere--that is shaped entirely around the needs of today’s learners. POSITIONING
Earnest. Welcoming. Proudly Untraditional. PERSONALITY
Exclusive, Cookie-Cutter, One-Size-Fits-All Education. ENEMY
VALUES AND BRAND BEHAVIORS
Improves learning outcomes, breaks down barriers and customizes support Always saves a seat for anyone trying to better themselves Commitment to education that develops leaders and transforms lives Provides space where all feel welcome
Innovation Access Excellence Equity
Unconventional, underestimated and unconditionally determined learners. AFFILIATION
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