National Louis University Brand Guidelines

Messaging, By School

National Louis University

Messaging

Undergraduate College

• LAUNCH YOUR CAREER WITH AN UNDERGRADUATE DEGREE AT NLU. (GENERAL AUDIENCE) • DEGREES DESIGNED FOR DOING. (GENERAL AUDIENCE) • COMMUNITY COLLEGE CAN BE THE FIRST STEP TO IGNITING A CAREER. NLU IS THE NEXT ONE. (TRANSFER) • THE SMARTEST WAY TO TAKE YOUR HIGHER EDUCATION EVEN HIGHER. (TRANSFER) • CAN COLLEGE REALLY BE ACCESSIBLE AND AFFORDABLE? ACTUALLY, YEAH. (HIGH SCHOOL)

Undergraduate College Messaging

When writing copy for the Undergraduate College, consider whether you’re speaking to high-school-aged first-time freshmen, transfer students or a more general audience. For a high school audience, copy can be more informal and younger-skewing, while still adhering to the brand voice.