National Louis University Brand Guidelines

Messaging, By School

National Louis University

Messaging

Kendall College

• CHICAGO’S #1 PLACE TO PREPARE FOR A CAREER IN HOSPITALITY AND CULINARY ARTS? YES, CHEF. • WORLD-CLASS CULINARY ARTS AND HOSPITALITY MANAGEMENT PROGRAMS IN A WORLD-CLASS HOSPITALITY CITY. • COME WITH A DREAM. LEAVE WITH A CAREER IN HOSPITALITY. • ACCESSIBLE, AFFORDABLE PROGRAMS FOR EVERY FLAVOR OF CAREER. • A FOOT IN THE DOOR TODAY, A SOARING CAREER TOMORROW.

Kendall College Messaging

When writing Kendall College copy, take both culinary and hospitality management programs into account. When space is limited, “hospitality” can describe Kendall’s overall focus, but specificity is preferable. Also, remember that NLU’s Chicago campus is a particular selling point for Kendall.

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