National Louis University Brand Guidelines

Messaging, By School

National Louis University

Messaging

Graduate School of Business and Leadership

• IT’S NOT JUST ABOUT MAKING MONEY. IT’S ABOUT MAKING AN IMPACT. • AS BUSINESS EVOLVES, SO MUST BUSINESS EDUCATION. • DEGREES FOR THE DIFFERENCE-MAKERS OF TOMORROW. • SHAPE YOUR CAREER. SHAPE YOUR COMMUNITY. • TAKE YOUR EDUCATION FROM THE CLASSROOM TO THE BOARDROOM.

Graduate School of Business and Leadership Messaging

Copy promoting the Graduate School of Business and Leadership should be geared toward an older, more mature audience and highlight the college’s focus on meeting the moment and making a positive impact. Remember that prospective students could be enrolling at any stage of their career.

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