Campaign Tagline & Headline Copy
National Louis University
Messaging
Campaign Tagline
“We Believe in Your Best” encapsulates NLU’s drive to help every individual unlock their potential—in their careers, as members of their communities and as human beings. It can be used wherever the university’s central tenets need to be summarized in a concise, student- facing way. Do not use it in communications that target potential donors, corporate partners or other non-student audiences.
• EVERYONE DESERVES AN EDUCATION THAT HELPS THEM REACH THEIR POTENTIAL. • WE SEE WHAT YOU CAN BE. • COME WITH A VISION. LEAVE ONE STEP CLOSER TO IT. • YOUR BEST SELF STARTS HERE. • MAKING CAREER DREAMS A REALITY SINCE 1886. • DEGREES THAT FIT YOUR LIFE. NOT THE OTHER WAY AROUND. • LESS GATEKEEPING. MORE PATH-MAKING.
Example Headlines (General)
In some cases, headlines need to reference particular colleges, programs and differentiators, but for high-level advertising and other occasions that call for telling the NLU story to prospective students in an emotional, provocative way, here are some headlines in the brand voice to get you started:
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