National Louis University Brand Guidelines

Graphics & Templates

National Louis University

Visual Elements

Misc. Graphics

Using Type to Create Graphics

Using the NLU Icon as a Watermark

Decorative typography can serve as a textural element within collateral layouts like brochures, event posters or in social media graphics. Type should be set in all caps and can be filled or outlined. Set colors and opacity low so that the decorative type doesn’t conflict with necessary or informational copy. Use the script font only as an eyebrow or violator. WE

A single-color version of the icon mark can be used as a graphic within solid-fill layouts. Don’t use the watermark directly on top of imagery.

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Location Identifier (Badge Graphic)

Can be used sparingly as violator-style graphic overlaying photography within layouts.

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