National Louis University Brand Guidelines

Photography

National Louis University

Visual Elements

Black and White

Editing Saturation Within Instagram

Original Full-Color Image

Image in Black and White

Black and White Imagery

Black and white imagery is used secondarily to add depth to dynamic design layouts. The simplest application of the effect is to turn the saturation value of an image to 0%, which can be done both in robust graphics programs like Photoshop and in more accessible programs like Microsoft PowerPoint, as well as directly in image editing tools within social media apps like Instagram. Adjust other effects like brightness, contrast and exposure as needed to create balance.

Editing Saturation Within PowerPoint

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