National Louis University Brand Guidelines

National Louis University

Photography

Visual Elements

Duotone Effect

Applying the Duotone Effect

To create a Duotone effect, open an image in Photoshop, then select Layer>New Fill Adjustment Layer>Gradient Map . Once the layer adjustment panel is open, double click on each of the default stops to change the color value. Three approved Duotone colorways are outlined below.

Medium Blue

Light Blue

Light Gray

Off-White

Customizing the Effect

Depending on the natural contrast of the image, you might need to move the sliders to ensure good contrast. This is particularly important when applying the effect to imagery of people, where skin tone varies greatly based on the subject. The effect can be flattering on all images when adjusted thoughtfully.

Dark Blue

Off-White

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