National Louis University Brand Guidelines

Photography

National Louis University

Visual Elements

Full-Color Imagery

Choosing Full-Color Imagery

The example on the left is better because the subjects appear natural in their environment. Elements in the foreground are in soft focus, drawing the viewer’s eye toward the student as the true focal point. The example on the right is a poor image choice because the subjects appear overly staged. Their exaggerated expressions make the moment feel inauthentic.

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