Photography
National Louis University
Visual Elements
Overview of Image Standards
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Overview of Image Standards
Imagery should feel aspirational and inviting. Subjects should accurately represent the diverse population that’s true of NLU. The best images don’t feel overly staged, use soft, cinematic lighting and use a deep range of focus levels. There are four image “styles” that can be used together to build dynamic design layouts. They are outlined below and described in detail in the next few pages.
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1. Full-Color Imagery 2. Outlined Portraiture 3. Duotone (Shown in Blue) 4.Black and White
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