National Louis University Brand Guidelines

Photography

National Louis University

Visual Elements

Overview of Image Standards

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Overview of Image Standards

Imagery should feel aspirational and inviting. Subjects should accurately represent the diverse population that’s true of NLU. The best images don’t feel overly staged, use soft, cinematic lighting and use a deep range of focus levels. There are four image “styles” that can be used together to build dynamic design layouts. They are outlined below and described in detail in the next few pages.

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1. Full-Color Imagery 2. Outlined Portraiture 3. Duotone (Shown in Blue) 4.Black and White

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