Introduction
National Louis University
Background & Strategy
A strong brand allows NLU to attract more students and partners in education, which in turn allows us to help more individuals reach their potential. That’s why we’re here.
The goal of this document is to equip you to develop marketing content that’s true to NLU as an institution. You’ll find design and copywriting resources, as well as the strategic context for nuances of the brand. The higher education landscape is dense with options, and only by amplifying our message with consistency and confidence can we win the attention of prospective students. When we all come from the same point of view, it becomes impossible to ignore. Ours is a point of view worth sharing.
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