National Louis University Brand Guidelines

Typography & Color

National Louis University

Visual Elements

Accessibility Grid

TEXT COLOR

PURE WHITE

YELLOW

NAVY

DARK BLUE

MEDIUM BLUE

LIGHT BLUE

DARK GRAY

MEDIUM GRAY

LIGHT GRAY

OFF-WHITE

FAIL

PASS

PASS

FAIL

PASS

FAIL

LARGE

PASS

PASS

NAVY

FAIL

FAIL

LARGE FAIL

FAIL FAIL

PASS LARGE

LARGE FAIL FAIL LARGE

FAIL FAIL FAIL FAIL

LARGE

PASS

DARK BLUE

Using Color: Accessibility

FAIL

FAIL LARGE

FAIL

FAIL

MEDIUM BLUE

Use this grid to ensure that color contrast is used with accessibility in mind. Type designed for readability¹ must follow the guidelines illustrated here. Some color combinations can only be used at large sizes. 2

FAIL

FAIL

FAIL LARGE

FAIL

FAIL LARGE LARGE LARGE

FAIL

LIGHT BLUE

FAIL

PASS

FAIL

FAIL

LARGE

DARK GRAY

FAIL

FAIL FAIL

FAIL FAIL

FAIL FAIL FAIL

FAIL

FAIL FAIL FAIL

FAIL

FAIL

MEDIUM GRAY

LARGE

FAIL FAIL

LARGE LARGE

FAIL FAIL

LIGHT GRAY

PASS

FAIL

PASS

FAIL

OFF-WHITE

PASS

PASS

LARGE

FAIL

PASS

FAIL

FAIL

FAIL

FAIL

PURE WHITE

LARGE

LARGE

FAIL

FAIL

FAIL

FAIL

FAIL

FAIL

FAIL

YELLOW

1 Necessary legible type excludes type that is designed to be purely decorative, such as the ‘Using Type to Create Graphics’ style described on page 47.

2 Large text is defined as 14 point (typically 18.66px) and bold or larger.

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