National Louis University Brand Guidelines

Typography & Color

National Louis University

Visual Elements

Creating Hierarchy with Our Brand Fonts

HEADLINES SET IN ALL CAPS FEEL BOLD, CONFIDENT AND DETERMINED. Subheads used in sentence case are more straightforward and provide s upport for b oth the headline and body copy. Switch to Barlow Regular for body copy. This style is less condensed and therefore easier to read. Aximagni hicitemIcaboreptam volupta ersperepe velis eate dendigendel iur simus sapitaq uatumque eos sinci ducias delendi cum etur, alitatuscid mo dolendignis apisqui delit, que sapedi derchic illaboratus atur restrum aspella dunt, sunt aut eum vollabo. Nam alit int que pernati istiae perovid minvend istecus quissim voluptio id eaquisquos quam nihil inctota tiuntot asimilibus rem des mos estium quas ex estia dolorroreri

Largest Size, All Caps

Medium Size, Sentence Case

Creating Hierarchy with Our Brand Fonts

Here’s an example of how the hierarchy of fonts and font sizes can work together, using placeholder text. Though the brand font library is limited, there are many ways to apply design to create layers of hierarchy in a layout.

Small Size, Sentence Case

Small Size, All Caps

CAPTION, CTA OR ACCENT COPY