Strategic Brand Identity
Our Personality & Enemy
National Louis University
Background & Strategy
OUR PERSONALITY
OUR ENEMY
Earnest. Welcoming. Proudly Untraditional.
Exclusive, Cookie-Cutter, One-Size-Fits-All Education.
When our potential students picture NLU, we want them to think of us as proud, positive and unafraid to rock the boat. You can help by creating a space where these traits can thrive. Of course, embodying these traits yourself is the most direct way to foster them.
So much higher education hinges on the idea that students who don’t fit a certain mold don’t belong at universities. That’s what we’re up against—deeply ingrained cultural and historical perceptions of who deserves a college degree and what a college-educated person looks like. We’ll go to the mat to change those outdated standards for the better and prove that inclusivity leads to better learning.
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