Strategic Brand Identity
Our Purpose & Positioning
National Louis University
Background & Strategy
OUR PURPOSE To provide life-changing educational opportunities.
Our purpose is to give every individual an opportunity to elevate themselves. We don’t just want our students to leave with a new degree or certificate. We want them to leave with a new outlook on what they’re capable of.
There will always be other career-focused schools that speak to students who are motivated to transform their lives, but NLU is unique in our commitment to meeting each individual’s needs. Our ability to be flexible and personal is special. It’s important that we consistently reinforce this advantage throughout all of NLU. Each program has specific strengths, but this positioning is true of them all.
OUR POSITIONING To people who seek educational practicality at every stage of their journey, NLU is the career- focused higher education--in Illinois, in Florida and online everywhere--that is shaped entirely around the needs of today’s learners.
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