VP of Communications, or Designate) must complete the following tasks. 1. Identify a secretary . He/she will create meeting notes, to-do lists, etc. and share with the team to keep everyone on task.
2. Know the facts. Determine which can be released to the public and which cannot.
3. Draft key messages. These messages must be included in all university communications to ensure consistent themes in communication. Messages should include: o What NLU is doing to ensure the safety of students, faculty and staff – and the community, as appropriate. o How NLU is putting plans in place so that a similar crisis does not happen again. o A call to action, if appropriate (e.g. for more information go to…) o Only the facts. o Basically, reassure everyone that the situation is under control. 4. Designate the primary spokesperson. Unless otherwise able, the spokesperson will be NLU’s President. He/she will interface with the public, including the media. The ECU will prepare her with media training and potential tough questions that might be asked. It is important that there is one, primary spokesperson and that person is the only one who communicates with the media. However, a back-up to the designated spokesperson should also be identified to fill the position in the event that the primary spokesperson is unavailable.
Primary spokesperson: President Secondary spokesperson: Vice President of Communications
In addition to the primary spokesperson and the backup spokesperson, individuals who will serve as technical experts or advisors should be designated, depending on the situation, need and expertise required by members of the CIRT.
5. Develop communications from the president , as appropriate. VP of Communications will draft all communications (email messages, talking points, speeches, etc.) from the President.
6. Determine if a press conference should be held to inform the media . All press conferences should be held in the Atrium on the 2nd floor of the Chicago campus 122 S. Michigan Ave. building. The Vice President of Communications and the ECU will coordinate all details of press conferences (including arranging needed equipment, such as microphones, mult-box, etc.), and media alerts, as needed.
7. Share public communications (press releases, media alerts, fact sheets, etc.) with CIRT. During a crisis it is important that this group knows what is public knowledge and uses it for future communications.
8. Within 10 days of the end of the event, review the success of this plan and make necessary updates.
Media Policies and Procedures The following general guidelines should be considered when dealing with the media and/or in setting up media centers as they may be required.
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